Speaker Biograghy: Roger is the Deputy Executive Director of Los Angeles World Airports (LAWA). He is acclaimed for leading the Airports Development Group to successfully implement LAX's $6B modernisation programme. His 35 years of experience in civil and environmental engineering, planning and construction brings unparallelled value to LAWA. Prior to leading the largest capital development programme in the City of Los Angeles, Roger developed LAWA’s sustainability programme and directed the Engineering, Planning, Environmental, Regional Transportation, and Information Technology Divisions. Roger graduated from California State Polytechnic University, Pomona with BS in Engineering. He was honoured by his peers for his leadership in transportation with the 2013 Transportation Leadership Award from DBIA, 2012 Owner of the Year from ENR Magazine, and 2012 Owner of the Year from America’s Subcontractors. Roger completed more construction at LAX in the past five years, than was built there in the previous 25 years.


Day 2 - 26 March
Session: Technology, Systems Integration, IT & ICT

12:05 - 12:30 - Integrating immersive media systems to create an intelligent airport environment
Synopsis: LAX’s new jewel is not just for techno-geeks. Hollywood storytelling and sparkle inspire the integrated environmental media system (IEMS) at LAX. This core of intelligent systems and media environments creates a passenger experience that evokes the past era of romance and excitement in air travel for today’s passengers, simultaneously offering new non-traditional sources of non-aeronautical revenues for LAX. The IEMS is supported by a state-of-the-art content delivery system, which blends audio visual, IT, broadcast and control technologies in unexpected ways, and provides a new model for airports around the globe.

Audience will learn:

• An innovative approach to AV and digital systems design by focusing on the operational robustness and intelligence of the system
• A case study of multi-disciplinary collaboration to synchronise passenger facing media with a robust information backbone
• A case study of effective design management for complex AV projects within an airport environment
• Compelling illustrations of applied interactivity and generative (data-based) media to enhance passenger experience and information access
• Unique non-aeronautical revenue opportunities available through IEMS, embracing the first sponsorship programme at a US airport

Day 2 - 26 March
Session: Technology, Systems Integration, IT & ICT

12:45 - 13:15 - Panel Discussion: IT role in the transition to the airport of the future
Synopsis: This panel will discuss airline and airport views regarding how new and emerging IT trends and best practices should be incorporated into the design of new airport terminals. Risks, benefits and challenges of implementation will be discussed.

Audience will learn:

• Learn how airlines and airport operators leverage IT to facilitate increasing capacity of airports and how passengers will benefit.
• Are airline, airport, passenger and industry vendors' goals compatible in the short and medium term – where are there conflicts?
• How will BYOD by passengers impact on airport design, passenger processing and passenger experience?
• Sharing information should enable airports, airlines and other stakeholders to improve passenger experience and profitability – is that compatible with good security practice?
• What prevents existing, new and planned airports from implementing IATA and ACI Simplifying the Business initiatives?

Day 3 - 27 March
Session: Commercial Development, Retail & Media

09:05 - 09:40 - Enhancing the passenger experience by fusing architecture and digital design
Synopsis: Los Angeles World Airports and Fentress Architects bring back the glamour era of air travel at the new Tom Bradley International Terminal at LAX, through a remarkable partnership that fuses iconic design with the latest digital technologies, and sets a global standard. The integrated environmental media system (IEMS) is the first media system to synchronise multiple features, combining live data, flight information and traveller interactions into the airport environment. The media features are seamlessly integrated within building surfaces to create an immersive experience at key moments along the arrival and departure itineraries, communicating the values and treasures of Los Angeles.

Audience will learn:

• How architecture and an integrated environmental media system (IEMS) can work in harmony and enhance the passenger experience
• A case study of how collaboration can provide unique solutions in an ever-changing airport environment
• Shared challenges and successes, where cohesive teamwork set a new benchmark in the future of the travel experience
• The role of carefully curated multimedia content in guiding passengers through Arrivals and Departures, creating moments of delight and engagement

Day 3 - 27 March
Session: Commercial Development, Retail & Media

10:20 - 11:00 - Panel Discussion: The role of digital signage in the customer experience and commercial revenue growth
Synopsis: This session will explore the scale, scope and role of digital signage in the airport journey, and consider whether the ongoing proliferation of signage is beneficial to the overall customer experience. With signage for check-in desks, FIDS, security, retail, POS, advertising and airport messaging, can an integrated approach make sense commercially and improve the journey for passengers? What role can the airport play in creating a more consistent visual experience? - Digital signage – clutter or clarity? - Many stakeholders, one customer - Can digital signage really multi-task? - Operational considerations - A model for the future – making the customer experience simpler and easier

Audience will learn:

• How digital signage can simplify and improve the passenger journey
• The role of digital signage in creating a sense of place
• Interacting with technology – giving the passenger a more engaging experience
• Embracing the flexibility of technology – digital signage and multi-tasking
• Bringing different stakeholders together – the airport’s role