Speaker Biograghy: Bernard joined London City Airport in 1988, just 12 months after the airport first opened. He starting off in Marketing, and then spent several years in the commercial field at LCY, where he developed and ran the airport’s successful media sales business. During this time, Bernard launched the first-ever airport website in the UK (1996) and launched the first wi-fi operation available to passengers in a UK airport. Bernard was then asked to develop the airport’s airline and route network strategy, an area for which he still has responsibility today. During this time, passenger numbers have increased by over 500% and routes from 10 to 50 today. Milestones include the introduction of British Airways into LCY in 2003 and the first transatlantic service from LCY in 2009.


Day 1 - 25 March
Session: Commercial Development, Retail & Media

11:40 - 12:10 - Social media as a driver for airport growth?
Synopsis: The power of social media and how London City Airport utilises this new medium to develop its online brand and presence, as well as driving new business from passengers and airlines. A peek behind one of the most successful social media users within the aviation industry. Learn how to do it the London City way.

Audience will learn:

• The global power of social media
• LCY's objectives for social media
• The LCY way
• Results to date
• Social media – the future