Speaker Biograghy: Bo has influenced Danish and international design since the beginning of the 1980s, and has been awarded numerous national and international design prizes. He has been responsible for a wide range of design and branding programmes for global corporations, governments and institutions all over the world, and has designed the visual identity for Billund Airport and new signs and digital passenger information for Copenhagen Airport.


Day 2 - 26 March
Session: Customer Service & Passenger Experience

16:35 - 17:00 - Passenger information design from a Nordic perspective
Synopsis: Passenger information is currently in rapid development. More and more information is presented digitally and in fixed signposting, and passengers are becoming still more differentiated in terms of language, culture and needs. Furthermore, there is an increased risk of passenger stress and discomfort, because pressure on airports and terminals is constantly rising due to a rise in passenger numbers. There is a need to create and design informative passenger information and effective wayfinding to ensure that passengers get a nice, easy start or end of their flight. The newest Danish cases and general developments in the field will be presented.

Audience will learn:

• Creating innovative design
• Cross-channel signage