Jeffrey Gwee, Assistant Vice President, Online Retail (Airside Concession Division), Changi Airport Group, Singapore

Speaker Biograghy: Jeffrey is currently heading the Online Retail function at Changi Airport Group (S) Pte Ltd. He and his team are responsible for the development and operations of iShopChangi (www. iShopChangi.com), Changi Airport’s e-commerce platform, which was successfully launched in September 2013. Prior to his current appointment, Jeffrey had taken up various IT and engineering portfolios within the company.


Day 1 - 25 March
Session:
Commercial Development, Retail & Media


11:10 - 11:40 - iShopChangi – how Changi is utilising e-commerce to grow its retail
Synopsis: With the strong prevalence of internet use in our everyday life, coupled with a rapid global internet adoption rate, the internet has made a profound impact on everyone's lives in various ways. Retail is no exception, as e-commerce continues to grow at a phenomenal rate. With such ongoing trends, Changi Airport has introduced iShopChangi, an online platform that allows customers to pre-purchase items before collecting them as they depart from Changi Airport. Here, we discuss the key considerations behind the setting up of iShopChangi, and the journey in creating the online platform to support airport travel retail.

Audience will learn: