Speaker Biograghy: Nancy has been the In-House Architect for the Vancouver Airport Authority (YVR) since 1995. In this role she has provided the architectural and design planning and coordination for over $1 billion in capital projects. She also provides permit reviews for the architectural design of all tenants at YVR and the surrounding Sea Island airport lands. She spoke at the Passenger Terminal conferences in London 2009 on retail design at YVR and at Copenhagen in 2011 on integrating art and retail at YVR.


Day 1 - 25 March
Session: Commercial Development, Retail & Media

09:40 - 10:00 - New non-aeronautical revenue from pop-up retail with little capital investment
Synopsis: Pop-up retail is a growing business model for landlords including airports. Ms Rawson will focus on the retailer's perspective and Ms Stern on the airport/landlord perspective. In 2010, Vancouver hosted the Olympics, prompting YVR to create entertainment zones ensuring a successful Departure Day passenger experience. These pop-up-style spaces are still in use for seasonal entertainment and short-term product placement. YVR is now expanding the programme to create pop-up opportunities to test new brands and maximise available spaces within existing holdroom areas with little/no capital investment. This presentation will explain the planning and design criteria for these new non-aeronautical revenues.

Audience will learn:

• The similarities between YVR's 2010 Olympic Departure Day experience and the international model for pop-up retail leasing
• How the Olympic legacy influenced pop-up style seasonal entertainment and temporary tenant product placement in existing arrivals and departures areas
• How YVR is selecting pop-up retail locations within Departures holdroom areas to maximise underutilised areas with little/no capital investment
• How YVR's new pop-up retail opportunities will create additional non-aeronautical revenues and allow existing or new tenants to test new brands
• How YVR's design and planning criteria will provide short-term, seasonal and annual lease options for pop-up retail