Vienna International Airport plc

Speaker Biograghy: Peter has 19 years' experience in different positions, e.g. Passenger Service, Commercial Training, Station Manager Moscow, Head of Cargo Handling, Change to Vienna Airport, Head of Terminal Management, Project Manager Check-In 3 for Aviation, Masterplan Coordination.


Day 3 - 27 March
Session: Commercial Development, Retail & Media

09:40 - 10:15 - From terminal to sense of place
Synopsis: The architecture of modern terminals follows functional standards that are practically internationally identical. For travellers it’s even difficult to identify on a glimpse, the airport they are in. The idea of the ZeitRaum project for the new terminal at Vienna Airport was to help the architecture create an identifiable space. On several giant display walls, which were designed and constructed by the project team, the project shows a virtual, imaginary space or landscape. Each mountain and each valley represents a takeoff or landing of the actual real-time air traffic in Vienna.

Audience will learn:
Day 3 - 27 March
Session: Commercial Development, Retail & Media

10:20 - 11:00 - Panel Discussion: The role of digital signage in the customer experience and commercial revenue growth
Synopsis: This session will explore the scale, scope and role of digital signage in the airport journey, and consider whether the ongoing proliferation of signage is beneficial to the overall customer experience. With signage for check-in desks, FIDS, security, retail, POS, advertising and airport messaging, can an integrated approach make sense commercially and improve the journey for passengers? What role can the airport play in creating a more consistent visual experience? - Digital signage – clutter or clarity? - Many stakeholders, one customer - Can digital signage really multi-task? - Operational considerations - A model for the future – making the customer experience simpler and easier

Audience will learn: