Speaker Biograghy: Barry holds overall design accountability for Heathrow's major capital projects. Developing the vision and strategy, he leads key terminal design studies, ensuring a clear focus on improving passenger experience, affordability, quality and commercial value. Barry started his airport design career at BAA in 1999. During this time he has led the early-stage design development and delivery activity for major projects across many UK and international airports, acting as the champion of design quality and achieving the right business solution.


Day 3 - 27 March
Session: Airport Design, Planning & Development

09:35 - 10:05 - Heathrow – designed around the passenger
Synopsis: Terminal 5 has won Terminal of the Year for the past two years, but how does Heathrow sustain its lead in airport design? Design touches every part of Heathrow. How the airport, its business performance and brand are perceived by passengers, airline customers, retailers and government can all be shaped by design. Without a clear design strategy, the proposition would become incoherent and diluted, leading to confusion and dissatisfaction. This presentation sets out how Heathrow has directed its design effort towards a common goal, and in so doing, has improved passenger satisfaction and brand recognition while optimising profitability.

Audience will learn:

• How a strategy for design can add value to your business
• The principles Heathrow uses to drive the right design choices
• How older terminal facilities have been developed to enhance the passenger experience
• How the strategy supports the delivery of a ‘sense of place’
• What it takes to consistently deploy a design strategy across a major capital investment programme