Speaker Biograghy: With offices in Atlanta, London, Melbourne, New York, Sao Paulo, Shanghai and Singapore, Ink delivers media that connect with travellers in 17 languages for clients and advertisers in over 100 countries. As part of his role as Ink's Chief Executive, Jeffrey leads the company's strategy, business development, marketing and insight functions. Ink is currently spearheading the Global Passenger Survey (GPS) research initiative, which will shed new light on the varying habits and demographics of passengers of leading airlines from every corner of the globe. Ink is creating innovative, world-class digital mobile experiences for airline clients, allowing travellers to find flights, make bookings, stay up-to-date and check-in easily.


Day 3 - 27 March
Session: Commercial Development, Retail & Media

12:50 - 13:20 - Continuous insight: interactive tracking through customer experience
Synopsis: Travellers are increasingly connected throughout their journey, with airlines and airports now reaching out to their customers via their own devices with a range of travel-based offerings. Mobile and app-based platforms can now offer continuous, real-time insights into the customer experience. Through dynamic interactions with app or mobile platform setups, behavioural insights can be plotted to help content providers improve their offerings and services, at the same time creating insights into customers’ needs and the creation of products for them. Deeper research interaction can then be offered to the customer, creating a full portrait of their customer experience during their journey.

Audience will learn:

• Delegates will learn how insight can make mobile offerings more relevant and efficient
• How Ink will use smart research techniques to make insights through customer experience
• Wider opportunities to create depth analysis through simple targeting
• The possibilities to transform data into insight