London Gatwick Airport

Speaker Biograghy: Spencer joined Gatwick as Head of Retail in November 2011. Gatwick’s strategy is to compete to become 'London’s airport of choice', and Spencer is responsible for driving real transformation in the key areas of retail, F&B outlets, the foreign exchange business and the airport media estate. Last year saw many exciting changes at Gatwick, with the opening of 39 new retail outlets completing the development of the South Terminal and continuing the development of the North Terminal. Prior to joining Gatwick, Spencer worked at Marks & Spencer, where he was Head of Property and Development Planning. Previously he worked throughout the UK and internationally on various assignments. He was instrumental in strategy definition and delivery of the Marks & Spencer, India business, and lived in Bangalore for over three years. He also spent time based in Israel and Turkey, managing retail franchise accounts.


Day 2 - 26 March
Session:
Commercial Development, Retail & Media


15:50 - 16:20 - Panel Discussion: Airport advertising - what airports can do to maximise value
Synopsis: In an ever-more competitive media market, how can airports take the lead in driving advertising revenue growth? Going beyond 'what's new?', this session provides practical and actionable advice and real-world case studies to show how airports can optimise their advertising income potential. Sharing the views of advertisers, media planners and buyers, we will hear directly from the people who control the money about how airports can improve their share of advertising spend. - The competitive marketplace – airports in the wider media context - How airport advertising has changed over time - What gets in the way of growing revenue - Doing it well: what airports must do (case studies)

Audience will learn:
Day 2 - 26 March
Session:
Commercial Development, Retail & Media


14:50 - 15:10 - Growing airport advertising income through innovation: the London Gatwick story
Synopsis: Spencer will tell the story of the transformation of the Gatwick media estate since the change in airport ownership in 2009. He will give examples of innovative campaigns that have been developed at Gatwick through its partnership with EYE airports. Spencer will give insight into how the advertising opportunity has become a key driver of commercial income at Gatwick, and how it plays a central role in commercial strategy. He will also give examples of where Gatwick continues to add value to the advertising estate, delivering improved revenues for the airport and increased satisfaction among clients.

Audience will learn: