Speaker Biograghy: José Manuel is a Telecommunication Engineer with a degree from the Universidad Politécnica of Madrid and an MBA from IESE Business School. Before joining Aena he was a partner of The Boston Consulting Group in Madrid, where he was in charge of the Media Technology and Telecom Practices for Spain and Portugal. Before joining BCG in 2000, he worked for Airtel (now Vodafone España) and Andersen Consulting (now Accenture).


Day 2 - 26 March
Session: Commercial Development, Retail & Media

09:35 - 10:05 - Aena's new commercial strategy: work done and new challenges
Synopsis: The presentation will show the main commercial actions carried out in the last two years, as well as the expected results in short and medium term. From a strategic approach, specific actions by business lines will be presented. Aena's main commercial work in progress for the next few years will also be mentioned, to face Aena's new challenges.

Audience will learn:

• The potential that Aena Aeropuertos has in terms of commercial opportunities