Be Relax

Speaker Biograghy: Farah was appointed UK CEO for Be Relax in February 2013. In this role she has overall responsibility for commercial relationships with Heathrow and all the development of Be Relax in the UK. Prior to this she worked in retail in Australia, as a Business Developer for a French company, and at L’Oreal Paris for five years. A native of Toulouse in France, Farah has a Master’s degree in International Business from Toulouse Business School.


Day 2 - 26 March
Session:
Commercial Development, Retail & Media


13:30 - 14:00 - How services represent an added value, especially in the airport industry
Synopsis: The objective of this presentation is to understand how services become increasingly important in a competitive environment such as airports, and how it is going to be more and more involved in airport revenues. Be Relax's presentation will help the audience understand this phenomenon.

Audience will learn: