Speaker Biograghy: Stefano has a degree in law from Bologna University and Master's in Business Administration. After marketing experience at companies operating in the consumer market, such as Kraft Jacob Suchard, L'Oreal, Conad Leclerc, he is now Director Business Non Aviation at Bologna Airport. His competencies cover retail and advertising business, parking, rent a car, operational offices and real estate due to the increased need for airports to proceed with the diversification of their traditional core business. His other responsibilities include VIP services, e-commerce development, fidelity programme and website. As the ATRI (Italian travel retail association) Vice President, in 2009 Stefano was one of the promoters of the constitution of the Non Aviation team inside Assaeroporti (national association); now he is one of the coordinators of this group.


Day 2 - 11 March
Session: Commercial Development, Concessions, Retail & Media

16:40 - 17:05 - Growing non-aviation revenue through an enhanced passenger experience
Synopsis: We are aware that today a great passenger experience is a strategic driver for commercial success at the airport. We’ll present how we’re working in Bologna to meet passengers’ new and changeable needs, to create conditions stimulating a positive mood/state of mind and how this has improved our non-aviation revenues.

Audience will learn:

• How we define the passenger experience
• Focus on new passenger segmentation
• Effects on main non-aviation business