Speaker Biograghy: Milda has some 10 years of experience in publishing, having worked with international transport publications SEA, GreenPort and the Customer Experience Magazine. She launched airrail NEWS in 2008 and since then has been running the news publication, dedicated conferences, meetings and the Global AirRail Awards for the growing air-rail market.


Day 2 - 11 March
Session: Airport Cities & Transport Connections

11:55 - 12:25 - How do airport rail links get more passengers?
Synopsis: Convincing more air passengers to use rail when travelling to and from the airport is air-rail links' main goal. One of the most effective ways to do so is to market the service correctly. This presentation will look at the most successful air-rail marketing campaigns and the effect they have had on operators' business growth.

Audience will learn:

• Understanding and defining the challenge
• Understanding your customers
• Choosing the creative message
• Choosing the right channel for your message
• Best practices from around the world