Speaker Biograghy: Christian founded Beontra with the vision of providing infrastructure providers with corporate planning solutions centralising knowledge, while speeding up and integrating corporate planning. In recent years, Christian has developed Beontra into the global leader for infrastructure planning software currently used by approximately 50 airport operators worldwide. Beontra joined the Lockheed Martin Group in March 2014.


Day 2 - 11 March
Session: Commercial Development, Concessions, Retail & Media

15:50 - 16:15 - Optimization & Business Intelligence for a future-proof retail strategy
Synopsis: Are you wondering whether the assignments of your gates lead to maximum retailing revenues? This and other retail planning challenges have become essential and difficult to manage with “self-made” solutions - while the available tools are limited. To increase efficiency and ensure a sustainably profitable operation for airport and retail operators, optimizing gate allocations, outlet relocations or opening hour adaption to passenger streams need the support of business intelligence and predictive analysis solutions: With the goal of creating a “future proof” platform supporting their continuous retailing optimization, Vienna Airport took the industry lead in cooperation with BEONTRA/ Lockheed Martin.

Audience will learn:

• Main issues in current and future retail planning and optimization
• Integrated solution for flexible and efficient planning
• Improvement of commercial development