Matthew Horobin, Senior Manager, Digital Media, Dubai Airports, United Arab Emirates

Speaker Biograghy: Matt is a brand engagement specialist, passionate about the leverage of digital technologies to deliver meaningful experiences between people and businesses. Originally from a consultancy background, Matt has worked with many of the world's leading brands across Europe, Asia and Middle East. Today, Matt is responsible for the Dubai Airports' digital ecosystem and is tasked with defining the role of technology as an enabler for the airport experience of tomorrow.


Day 2 - 11 March
Session:
Technology, Systems Integration, IT & ICT


14:40 - 15:05 - Offer a consistent map experience to passengers across all touchpoints
Synopsis: Dubai Airports is a complex operation with many different customer-service touchpoints. These touchpoints require different map solutions – from printed to interactive; kiosk to web and app based. This created confusion for the passenger and complexity for the administrator: we needed a solution to make it easier to navigate and manage our maps. The solution chosen by Dubai Airports was to source a single, multi-media map solution with one consistent experience for users and editors. It was important to keep each department independent and responsible for deploying their own information. Visioglobe's technology enables simple updates through a map editor.

Audience will learn: