Speaker Biograghy: Hlynur holds a Master's degree in Management Engineering from Aalborg University, Denmark. In 2003 he started working at Keflavik International Airport as a Purchasing Manager for the Duty Free store, and in 2006 he was appointed Managing Director for the same retail store. In September 2010 he joined Keflavik International Airport as Director of Terminal Operation, at the same time as Flugstodir and Keflavik International Airport merged into one organisation under the name of Isavia. His experience includes retail management, financial management and general management.


Day 1 - 10 March
Session: Commercial Development, Concessions, Retail & Media

12:00 - 12:30 - Delivering the ‘essence of Iceland’ through an innovative concession programme
Synopsis: Iceland’s international gateway, Keflavik Airport, has embarked on an ambitious programme to deliver a new commercial layout and customer experience at the airport. This presentation will detail how the airport operator, Isavia, set a clear vision for its retail business, re-planned the terminal configuration, retail mix and retail design, and conducted a process to select commercial partners to deliver on that vision.

Audience will learn:

• Isavia’s approach to delivering the 'essence of Iceland' through its concession programme
• How Isavia designed and managed the process to deliver this vision
• The design and product ambition that the terminal and its retailers will deliver