Speaker Biograghy: Peter oversees the passenger and visitor experience at Halifax Stanfield International Airport in Halifax, Canada. He recently led the highly successful creation and implementation of The Stanfield Way, an airport service culture programme that brings the diverse array of airport workers together, which has revitalised the airport’s commitment to high-quality care for passengers and visitors. To date, nearly 800 airport employees have graduated from the programme, which has been seamlessly integrated into the airport’s recognition and volunteer host programmes.


Day 3 - 17 March
Session: Commercial Development, Retail, Concessions & Media

09:55 - 10:20 - Culture, values, brand and strategy – the power of alignment
Synopsis: There is tremendous power available to airports that create an alignment among their culture, values, brand and strategy: the power to attract and retain talent; increase productivity; delight customers and clients; enrich employees’ lives; make their world one of innovation, progress and fun; and strengthen the top, middle and bottom lines as well. Is it worth the effort? It’s very hard to say no when considering the overwhelming success of organisations such as Costco, Starbucks or Whole Foods. Focusing your airport's attention on the alignment between its culture, values, brand and strategy is a powerful tool for growth.

Audience will learn:

• Power of alignment of values, brand, culture and strategy
• How to create this alignment
• The many benefits of this alignment