Speaker Biograghy: Melissa is the VP of Data & Analytics responsible for driving the information strategy for DAA and unlocking the value of data for the company. Her team is focused on delivering trusted information and actionable insights about DAA’s business, customers and passengers. Their objective is to develop an ecosystem that readily gives the right information to the right person at the right time Melissa is an experienced analytics professional, having held a number of senior roles in the area of CRM, direct and digital marketing, analytics and customer insights. She has worked in the data realm for the past 15 years and has worked with a broad range of brands and multinational corporations across ASEAN, European and Australian markets.


Day 2 - 16 March
Session: Technology: Passenger Processing, Trends in Check-in & Self-Service

12:30 - 12:55 - A 360 view of the passenger’s journey web to wing
Synopsis: The 360 view of the passenger refers to the development of a joined-up view of our passenger's journeys web to wing. It is enabled by integrating data about our passengers' journeys and our airport operations across multiple passenger touchpoints. This will enable us to: bring all events that impact operations (landside and airside) into a common view; provide real-time information to drive on-the-ground decisions, better resource allocation and operational efficiencies; drive revenue growth through data-driven personalisation; accurately measure and monitor passenger flows; gain a deeper understanding of our passengers' behaviour.

Audience will learn:

• An overview of the journey that DAA is on to developing a holistic view of the passenger journey
• A snapshot of some of the programme initiatives and business benefits
• A view on the key principles for successful implementation
• The personalised passenger journey of the future