Julian Carlson, Director, Pascall+Watson, UK

Speaker Biograghy: Julian is a Director at Pascall+Watson, market leader in airport terminal design. He has 18 years' aviation experience and has worked on a broad range of new build and refurbishment aviation projects, for international and domestic clients. He has been involved in the design and delivery of projects working directly with the airport authority’s design, development and capital projects teams, as well as suppliers. Key projects include the Manchester Airport Transformation Programme, King Abdulaziz International Airport and Heathrow Airport Terminal 5.


Day 2 - 16 March
Session:
Commercial Development, Retail, Concessions & Media


11:40 - 12:05 - Is ‘retail’ another passenger process?
Synopsis: With retail environments at airports forming a more significant part of the passenger experience and income stream for airport operators, should this dynamic and important passenger process be more fully integrated with the rest of the time-line assessments carried out through the other passenger processes? Dwell time, footfall exposure and optimising passenger flows for maximum exposure are all familiar debates within the retail world, but how do we maximise these opportunities most effectively? How do we ensure that all the passenger processes are supporting the good dwell time required to ensure an opportunity conducive to spending?

Audience will learn: