C T Miller , Executive Director, Louisville Regional Airport Authority, USA
Speaker Biograghy:
C T 'Skip' Miller became Executive Director of the Louisville Regional Airport Authority in September 2003. Prior to accepting the position in Louisville, he was Executive Director of Airports at Fort Wayne/Allen County Airport Authority in Indiana and was employed there since 1984. Prior to that he spent four years with the St. Joseph County Airport Authority in Indiana, and started his career with Allegheny County at the Pittsburg International Airport.
Skip has a BSc in Business Administration from the Indiana Institute of Technology and an AS degree in Aviation Administration from Northern Kentucky University. He also holds a private pilot’s licence.
Personal fact:
His hobbies are boating, travelling and driving his classic cars. He has one son, Christopher, and two grandsons.
Day 3 - 17 March
Session:
Commercial Development, Retail, Concessions & Media
09:30 - 09:55
- Airport brand, image and the passenger experience
Synopsis: Image, terminal development and brand are all inextricably linked through the lens of passenger experience. At most airports, public relations, brand and logo design have traditionally occurred through independent development efforts. April and Skip will discuss the potential inherent in the synergy of these elements, and how they can be coordinated to achieve maximum impact. Examples from several airports will be used to illustrate, with a more detailed case study of recent work at Louisville Regional Airport.
Audience will learn:
- The importance/power of coordinating marketing/PR department efforts with airport development projects
- Processes for revealing authentic aspects that contribute to brand identity
- Processes for integrating/coordinating brand and architecture
- Processes for sense of place integration
- Stakeholder and community engagement practices to enrich development projects