Speaker Biograghy: Vivica is the Assistant General Manager for Commercial at Hartsfield-Jackson Atlanta International Airport. The Commercial Division includes the airport’s revenue-generating lines of business: Concessions, Properties and Airline Affairs, Marketing and Parking. The division generated over US$455m in revenue in 2014. Vivica previously served as legal counsel for Hartsfield-Jackson, providing legal representation in all aspects of airport business. She was promoted into the role of Lead Attorney for aviation. She began her professional career on Wall Street in financial services and started her career in airports representing one of the busiest general aviation airports in the USA. Vivica is an Airports Council International (ACI) Airport Executive Leadership Program graduate, and a candidate for the International Airport Professional certification. She also holds a degree in Economics from the University of Virginia and a Juris Doctorate degree from California Western School of Law.


Day 3 - 17 March
Session: Commercial Development, Retail, Concessions & Media

09:05 - 09:30 - Branding an airport or concession
Synopsis: ATL has a new marketing department that is engaged in branding campaign and marketing efforts to capture a percentage of the 60 million transfer/connecting passengers. It includes concerted efforts with regional stakeholders along with innovative tech solutions and social media efforts.

Audience will learn:

• Passenger mix at ATL
• Efforts to capture connecting passengers and convert them to O&D passengers
• Increase in passenger traffic
• Anticipated impact on concessions programme