Speaker Biograghy: Anita has been part of the Innovation team within the Corporate Development Division at Munich Airport since 2015, developing and executing new digital services with a 360° view on the customer journey. This involves the capture of ideas and stimulation of innovation along the entire value chain of an airport (retail, gastronomy, commercial activities, etc.). Her role involves a wide variety of entities and stakeholders both inside and outside the airport, working to develop proofs of concept of new products and services, as well as business case development, testing and project support. Before Anita joined Munich Airport, she worked for Telefónica Germany in the Business Development Unit as well as in the media industry (Hubert Burda Media) and an advertising agency as Sales & Marketing Manager.


Day 2 - 15 March
Session: Technology: Systems & Operations

15:25 - 15:55 - Mobility-as-a-service: real-time routing service to reduce travel time of passengers
Synopsis: Munich Airport is working on an innovative door-to-door information service for passengers on the way from the city centre to the airport, directly to the gate and vice versa. It combines on-demand mobility solutions with airport wayfinding/processing times.

Audience will learn:

• Why innovation is the most important vehicle to become a smart airport of the future
• How partnering can really help to gain speed in implementing new services and products
• How to improve the customer experience at airports with a digital service