Jon Keefe, CEO, AeroParker, UK
Speaker Biograghy:
Jon has been working with airports and airport carpark online pre-booking since 2000. In November 2013 he secured venture capital funding to expand AeroParker into continental Europe and North America. He has been a speaker and panellist at ACI conferences and world travel technology conferences.
Day 2 - 15 March
Session:
Commercial - Concessions, Retail & Media
14:00 - 14:30
- E-commerce extends revenue opportunities for airport parking and beyond
Synopsis: Today more than ever, airports must continue to drive up non-aeronautical revenues to counter the almost universal decline in aviation revenues across the industry. The need for passengers to guarantee a parking space at the airport in advance is driving opportunities to engage with passengers before they arrive at the airport and to increase the average spend per passenger through cross-selling and up-selling. This can now be not just yield management of parking, but strategic upgrades, add-on ancillaries at the origin airport and even products sold in advance at the destination airport.
Audience will learn:
- The current scale of e-commerce of pre-booking for car parking and ancillaries at airports
- How yield management of pre-book car parking drives up revenues
- What ancillaries it is possible to sell to passengers; case studies
- How origin airports can access destination airport products
- Why airports might collaborate via e-commerce and the benefits to each of them