Speaker Biograghy: Peter has been working in the airports and rail sectors, from large hubs to small regional airports, for 30 years. He has been involved in every aspect airfield operations and has a keen understanding of the political, business and stakeholder drivers. He is interested in helping the industry reduce its environmental impact through efficient masterplanning and carbon-positive building design. His experience extends to 20+ UK airports and to Central and Eastern Europe, the Middle East, Asia, Australia, South America and the Caribbean. This understanding has been key in developing the company’s research base and skills supporting strategic masterplanning, due diligence and development programmes, as well as individual projects including terminals, ATC towers, hangars and cargo facilities.


Day 2 - 15 March
Session: Commercial - Concessions, Retail & Media

11:00 - 11:30 - Airports for Generation X Y and Z
Synopsis: As Generation X reaches its zenith and Y enters spending maturity, airports need to adapt. Millennial shoppers are plugged in and are disrupting traditional shopping patterns. Decisions of successive generations are based on similar values, but the mechanism by which we come to these decisions has changed. Young buyers are influenced by a wider array of opinion and the desire for 'showrooming'. Attitudes to fulfilment are more complex. Airports will realise that transaction-based shopping may not be enough in the future. We will explore ways in which design can embrace change to combine local, sustainable, excitement and entertainment.

Audience will learn:

• A viewpoint on how customer trends are developing
• An exploration of how this change is likely to impact an airport environment
• Suggestions as to how airports may modify environments to meet this challenge
• How some airports and other commercial environments are adapting to meet new demands

Day 2 - 15 March
Session: Commercial - Concessions, Retail & Media

11:30 - 12:15 - Panel Discussion: Future-proofing airport commercial revenues
Synopsis: In this panel discussion we examine how airports can continue to deliver the tried and true formulas that have so successfully grown commercial revenues in recent years, while also delivering an experience, an offer and a style of interaction that is relevant for the generations of digital natives to come.