Pascall+Watson

Speaker Biograghy: Hendrik is Head of Airport Planning at Pascall+Watson, a market leader in airport terminal design. Hendrik has worked with numerous international clients and has a thorough understanding of the planning parameters that influence masterplanning and terminal facility planning. He has an appreciation of operational requirements and stakeholder interests at both strategic and detailed levels, which define short-term and long-term business needs. Recent projects include the Manchester Airport Transformation Programme, Pulkovo Airport new Terminal 1 and the Dublin Airport Terminal 1 Redevelopment Plan, as well as numerous studies to improve capacity and passenger experience in Europe, Asia and the Middle East.


Day 3 - 16 March
Session: Commercial - Concessions, Retail & Media

12:25 - 12:55 - Enhancing airport retail environment commercial planning through simulation modelling
Synopsis: Simulation modelling can enhance airport departure lounge and retail environment commercial planning by bringing an understanding of retail penetration rates and shopping behaviour, in particular at airports with accurate survey data. It illustrates, on a visual level, how specific commercial planning decisions impact passenger distribution and use of space, identifying how passengers spend their time in a departure lounge and how specific locations are frequented. Commercial dwell and occupancy assumptions can be established for a whole departure lounge down to an individual retail unit. This presentation will demonstrate the capabilities of simulation modelling, its benefits, limitations and practicalities.

Audience will learn: