Speaker Biograghy: Arthur joined the Schiphol Group in 2016 as Head of the Media Department after working at several international internet/media startups for the last 10 years. As a newcomer to the airport industry, he tries to combine his digital experience with the amazing reach of Schiphol to find and define future-proof revenue streams for the airport in the media space.


Day 1 - 14 March
Session: Commercial - Concessions, Retail & Media

15:50 - 16:15 - The future of airport media
Synopsis: New (digital) technologies and passenger behaviour have a significant impact on airport media. This presentation will offer an overview of the opportunities and threats for the media revenue stream at airports.

Audience will learn:

• Impact of changing passenger behaviour and expectations on retail and media
• Importance and possibilities of experience marketing and hybrid deals (retail/media)
• Possibilities of dynamic content on media screens
• Possibilities of integration of airport media with social media
• Possibilities of beacon technology integration with (third-party) mobile apps and airport media