Speaker Biograghy: Ulrich has been Director Marketing & Sales at Cologne Bonn Airport since 2002. Previously he was Commercial Director of Eurowings AG, a privately owned European regional airline with 44 aircraft, which was a partner airline in the KLM/Northwest/Alitalia partnership in the 1990s. Eurowings was sold to Lufthansa in 2001. Ulrich's key achievements include the introduction of a revenue management-based pricing concept with one-way fares, and the successful establishment of low-cost airlines at CGN. He launched the first airline homepage on the Worldwide Web in 1995. The first ticketless travel system in cooperation with Siemens was another one of his successes. In 1999 he was appointed as Ambassador for Innovation in the KL/NW/AZ and partner airline alliance. He began his career in sales/marketing at Singapore Airlines and Continental.


Day 2 - 15 March
Session: Technology: Systems & Operations

12:20 - 12:50 - Digital marketing and innovative steps at Cologne Bonn Airport
Synopsis: Status quo: the airport industry is affected by old-fashioned and often manually managed technical processes. Airports are trailing behind other players in the transport and traffic sector. The presentation will show the innovative approaches and steps a mid-sized airport has introduced to strengthen its position for the future.

Audience will learn:

• Comparison between past and present
• Status quo
• Innovative approach at Cologne Bonn Airport
• Examples