Luigi Battuello, Commercial Director Non-Aviation, SEA Aeroporti Milano, Italy
Speaker Biograghy:
Luigi has held the position of Non-Aviation Director at SEA Aeroporti Milano since 2010. He graduated in Political Science at Naples University and went on to study for a Master's in International Development at the STOA School of Company Management in Naples. His previous positions include Centre and Italy Country Manager at McArthurGlen and General Manager at Weitnauer Roma.
Day 2 - 15 March
Session:
Commercial - Concessions, Retail & Media
10:30 - 11:00
- Malpensa T1: a retail landscape catering to LCC and luxury travellers
Synopsis: In an industry where low-cost airlines are rapidly gaining market share versus the global legacy carriers, we will present how Malpensa Terminal 1, after three years of revamping work, will stand out as a good example of retail and F&B proposition aspiring to meet the new and changing needs of long-haul and affluent as well as price-sensitive travellers.
Audience will learn:
- How retail can create value through thorough analysis of travellers' demands
- Booming numbers of low-cost passengers in the same terminal as global shoppers: an opportunity for a more balanced retail mix
- Building passenger loyalty through unique retail propositions
Day 2 - 15 March
Session:
Commercial - Concessions, Retail & Media
11:30 - 12:15
- Panel Discussion: Future-proofing airport commercial revenues
Synopsis: In this panel discussion we examine how airports can continue to deliver the tried and true formulas that have so successfully grown commercial revenues in recent years, while also delivering an experience, an offer and a style of interaction that is relevant for the generations of digital natives to come.