Amsterdam Airport Schiphol

Speaker Biograghy: Anne-Marie is responsible for retail, food and beverage, commercial services and media at Amsterdam Airport Schiphol. She has extensive experience in various commercial positions within Schiphol Group, both in the Netherlands and internationally. With a team of inspired professionals, Anne-Marie strives to create a passenger experience that exceeds expectations, from a qualitative and financial perspective.


Day 1 - 14 March
Session: Commercial - Concessions, Retail & Media

12:05 - 12:35 - Panel Discussion: Getting the balance right
Synopsis: Many airports are challenged to deliver a commercial mix that appeals to local and international passenger groups. Understanding that different passenger groups spend and behave differently, in F&B and in retail, we discuss how active an airport can be in crafting and delivering the offer, both physically and digitally.

Day 1 - 14 March
Session: Commercial - Concessions, Retail & Media

11:05 - 11:35 - See Buy Fly: the airside shopping experience of Schiphol
Synopsis: The presentation will offer more information about the commercial journey of Schiphol passengers and how we, together with our business partners, use a multi/omni-channel strategy to increase our sales and raise our passenger experience. Always want to know what the best ways are to achieve more with an airport shopping brand? Let's see if our experiences with See Buy Fly will inspire you!

Audience will learn: