Elisabeth Le Masson, Member of the Board, Hubstart Paris Region Alliance, France

Speaker Biograghy: Elisabeth has 30+ years' experience in the airport industry, and 10+ years' experience working with public and private stakeholders for the development of the Paris CDG and Le Bourget airport area and creating a win-win relationship between the airport and its surrounding territory. She is a founding member and member of the Board of Hubstart Paris Region, the alliance in charge of the international promotion of the Paris-CDG and Le Bourget airport area. In that capacity, she is the initiator of the concept of the sustainable airport area, which aims to ensure a sustainable long-term, profitable development for the territory, its businesses and its residents.


Day 1 - 20 March
Session: Airport Cities, Transport Connections & Regions

14:00 - 14:30 - Urban quality – a challenging factor of attractiveness for airport areas
Synopsis: Airport areas often suffer from mono-functional urban planning, second-rate architecture, insufficient transportation and a poor living environment. Why are urbanity and hospitality important? What are the solutions to create an attractive, people-centred and enjoyable airport area? How is it possible to involve the local communities (inhabitants, employees, visitors) in the process? How to use urbanity and hospitality as marketing assets? The presentation will outline the example of Paris-CDG and Le Bourget airport area.

Audience will learn: