Speaker Biograghy: As a Product Manager within the KLM Mobile Team, Stijn combines strategic consultancy, business analysis, qualitative research and project management of new media, digital business concepts, mobile technology and travel to create awesome products. Personal fact: Stijn plays rockstar as keyboard player in punk rock band Sparrow Falls.


Day 1 - 20 March
Session: Technology: Passenger Journey

09:40 - 10:10 - Implementing augmented reality in the airline customer journey
Synopsis: Both iOS and Android are including AR as one of their top priorities in all mobile innovation. Augmented reality (AR) is a view of a real-world environment where elements are augmented by computer-generated input such as sound, video, graphics or GPS data. How can an airline implement AR in its customer journey? On a mobile device an airline can inspire, entertain and sell via augmented reality. This presentation will show how KLM is doing that.

Audience will learn:

• What is augmented reality
• How an airline can use augmented reality
• How AR can be implemented in the airline customer journey
• Inspiration, entertainment and selling via AR