Speaker Biograghy: Rekha Nair is a hospitality professional with two decades of experience in product development, marketing management and customer lifecycle management. She has been instrumental in developing sustainable business models with comprehensive positioning of service offerings in varied industries. She is specialised in defining products and services that delight customers, surpass competition and provide compelling business value focusing on driving growth at airports through implementation of strategic initiatives to enhance customer experience through service innovation. Her passion for consumer behaviour and her customer-centric approach have led to the creation of innovative service models which brings forth customer advocacy of a brand. Her expertise includes improving and innovating experiences by developing business intelligence, keeping the focus on customer behaviour and resulting in establishing a relationship with ends users and ROI to customer-driven growth. She focuses on creating impactful value delivery holistically for customers and stakeholders.