Speaker Biograghy: Alberto is an IT Project Manager with more than 10 years' experience in implementing airport systems projects. He has in-depth knowledge of airport operations processes and the aviation industry, from an understanding of business requirements to the effective application of design and functional specifications.


Day 3 - 22 March
Session: Customer Service & Passenger Experience

10:35 - 11:05 - One Touch BLQ – using beacons to enhance the passenger experience
Synopsis: In recent years, airports have undergone major transformations in their business models and in the services offered to passengers and customers. Bologna Airport, in cooperation with its technological partner Connecthings, provides Bologna Airport with an innovative business model and passengers with an innovative contextualised and personalised information service: One Touch BLQ. Based on new communication technologies such as beacon and TAG QRCode/NFC to enhance the passenger experience, One Touch BLQ is available for the owners of mobile devices. For the beacon interaction, the Bologna Airport mobile app has to be installed. The data collected is used to analyse passenger engagement.

Audience will learn:

• New communication tool to keep passengers up to date along the way
• The right information at the right time in the right place
• Passenger engagement analysis as a decision-making system