Speaker Biograghy: With a background in branding and design, Lewis has 28 years' experience in roles including Company Director, Brand Strategist, Creative Director and Project Designer. He leads projects to define brand strategy, create customer propositions and design customer experiences across multiple touchpoints. He crafts brand experiences using a future-ready perspective combined with a customer-centric focus. Lewis's immersion across many sectors and continents enables him to inspire clients and creative colleagues alike with fresh thinking and enriching insight. His experience delivering complex projects requiring multi-disciplinary skills and strong team collaboration means that he has a robust understanding of how to direct projects from creative exploration through to commercially sustainable reality. Lewis has worked with a wide range of duty free operators and travel retail brands including Dufry, Lagardère Travel Retail, Sunrise Duty Free, The Nuance Group, DFS, Diageo, Nestlé and Neuhaus.