Speaker Biograghy: Jessica has been Brand and Design Manager (Marketing & Communications) at Swedavia since 2013. She has a background at different brand agencies with a focus on branded environments. At Swedavia she is responsible for establishing and implementing brand and design strategies and architecture guidelines.


Day 1 - 20 March
Session: Customer Service & Passenger Experience

14:30 - 15:30 - Panel Discussion: Brand versus Policies
Synopsis: The panel will have a rich dialogue with airlines and airports regarding their brands. It will discuss the importance of the brand. The audience will walk away from this discussion with the knowledge of how to be a voice for your brand, how to challenge the status quo to allow your brand to shine through, and immediate things you can start to do to align your brand with existing customer policy.

Audience will learn:

• What is your company's brand?
• Do your policies support or hinder?
• How to drive change to allow synergy
• How to get your employees thinking along this line

Day 2 - 21 March
Session: Airport Design, Planning & Development

11:25 - 11:55 - Creating 10 welcoming modern airports through one common design strategy
Synopsis: The presentation will describe the journey Swedavia is on, working with 10 local airports with different needs and conditions to build one coherent brand atmosphere based on customer needs. The speakers will outline the work behind the architecture and design guidelines and how they are executed in the projects.

Audience will learn:

• Innovation
• Design strategy
• Cost efficiency