Speaker Biograghy: Challenging the passenger journey with innovative and effective solutions, Marie leads the Product Development team, Aviation Business at Swedavia Airports. She has worked in many leading positions within the aviation industry, from operations and sales to business development and strategy, and understands the importance of digitalisation. She is the author of the book 'How you manage your private economy on the internet' and has a Bachelor's degree in Multimedia: Education Technology. Marie is well prepared to focus on the customers' view to create ideas for the digital game of the future.


Day 2 - 21 March
Session: Technology: Digital Transformation

11:55 - 12:25 - Customisation, collaboration and sharing are key in modern product development
Synopsis: To develop new products and services we must be creative and brave enough to challenge the structure and look for new solutions and opportunities. The digital passenger is already here, and aviation is a digital business hugely reliant on new technology. The new society is an ecosystem where we are only one part in the travel chain. Together with our partners we are able to optimise the product for the final customer, and find new, profitable business models. We need to sort out how, when and if we should launch to keep pace with passengers’ digital and instant demands.

Audience will learn:

• Customer choice
• Collaboration with partners
• Sharing knowledge and information