Speaker Biograghy: Mathieu has been Director of Communications and Public Relations for Aéroport de Québec Inc since 2015. Before founding his own public relations company in 2013, he worked for communications firms, after spending over 10 years as a journalist, notably within the Canadian Broadcasting Corporation. Mathieu holds a Bachelor’s degree in Political Science from Université Laval and did post-graduate studies in Journalism.


Day 1 - 20 March
Session: Commercial Development, Retail & Concessions

15:45 - 16:15 - Using new technologies to promote development projects
Synopsis: The YQB 2018 project implemented by Québec City Jean Lesage International Airport was one of the biggest construction projects in the region. To mobilise the community and create a buzz around the project, the organisation applied an innovative communications strategy mainly based on the use of new technologies and the power of social media. As the new infrastructures are about to open, there is a feeling of excitement in the community, and it is clear that technological tools are an excellent way of gaining maximum benefit for minimum outlay.

Audience will learn:

• Identifying and creating content with high viral potential
• Identifying tools that allow the target audience to project itself into the future
• Generating a feeling of attachment to the new infrastructures, even before they are built
• Ensuring a
• Seizing opportunities and maximising benefits