Speaker Biograghy: Since receiving her MBA in Marketing in New York, Valerie has spent 20 years in brand management, marketing and advertising for several major companies. Since 2004 she has held different positions at ADP in communication, infrastructure design and space planning, marketing and customer services. She is now in charge of designing future customer experience.


Day 1 - 20 March
Session: Future Airports

14:45 - 15:15 - Designing airport for millennials
Synopsis: Based on several studies and workshops conducted by Aéroports de Paris, the presentation will focus on how to create a unique new passenger experience meeting millennials' expectations and behavioural trends. It will also discuss the key factors of success to answer the rising needs of the new generation.

Audience will learn:

• Millennials' needs and expectations
• Key factors of success
• What Parisian airports will develop in the future to meet those new needs