Speaker Biograghy: Melanie joined Groupe ADP last year and has led the strategic marketing practice of the company since then. Before that, she spent several years in the hospitality industry, in charge of customer insights and customer experience for major worldwide hotel brands at Accor Hotels.


Day 1 - 20 March
Session: Future Airports

14:45 - 15:15 - Designing airport for millennials
Synopsis: Based on several studies and workshops conducted by Aéroports de Paris, the presentation will focus on how to create a unique new passenger experience meeting millennials' expectations and behavioural trends. It will also discuss the key factors of success to answer the rising needs of the new generation.

Audience will learn:

• Millennials' needs and expectations
• Key factors of success
• What Parisian airports will develop in the future to meet those new needs