Speaker Biograghy: Ulla is a marketing communications professional with a strong background in digitalisation. She has been involved in marketing activities to promote Aviapolis. She currently works as a Project Manager on the 'Co-creation network for airport area’s growth and development' project, a joint venture between City of Vantaa and Helsinki Uusimaa Regional Council to promote Helsinki-Vantaa Airport and Aviapolis, the area around airport. Before joining the city of Vantaa in 2014, Ulla lived in a ski resort in Lapland for two years and was involved in destination marketing, Lapland brand and the strategy work for the Luosto resort where she lived.


Day 1 - 20 March
Session: Airport Cities, Transport Connections & Regions

15:45 - 16:15 - Supporting the airport area’s growth and development
Synopsis: Helsinki Airport is a gateway to Finland. Finland has a premium location not only in between the East and the West, but also in between the North and the South. The City of Vantaa and Helsinki-Uusimaa Regional Council are cooperating to get all the stakeholders to work more closely together to strengthen our position in the global competition. Aviapolis has excellent connections, including the Ring Rail line that connects Helsinki and also many residential areas to the airport and Aviapolis; furthermore, all the main highways are nearby. Airport City Aviapolis is the first touch for visitors coming to Finland.

Audience will learn:

• Promoting the stakeholders' role in co-creating a welcoming airport area for the future
• Connectivity is the key – how we dealt with it in Airport City Aviapolis.
• How to create urban quality and hospitality in the airport area
• How to engage citizens to act as ambassadors for City of Vantaa.