CASE STUDY: ZAYED INTERNATIONAL Photography: Victor Romero / Courtesy Kohn Pedersen Fox (KPF) Rebranding Abu Dhabi International Airport was renamed Zayed International Airport in February 2024, on the instruction of United Arab Emirates (UAE) President His Highness Sheikh Mohamed Bin Zayed Al Nahyan. The renaming was intended to honor the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan. His Excellency Sheikh Mohammed bin Hamad bin Tahnoon Al Nahyan, special affairs advisor at the Presidential Court and chairman of Abu Dhabi Airports’ board of directors, attended the renaming ceremony, where he said, “We are immensely proud to rename Abu Dhabi’s largest airport in honor of the founding father of the UAE. The unsurpassed achievements of the late Sheikh Zayed in connecting our country to nations around the world have inspired our commitment to ensuring that Abu Dhabi further strengthens its position as a world-leading hub for travel, trade and commerce. “I would like to thank His Highness Sheikh Mohamed bin Zayed for entrusting us with carrying forward the name of the Founding Father, helping to commemorate his unforgettable legacy that impacts us to this day, and will continue to inspire future generations. Opening its gates to the world, Zayed International Airport ushers in a new era for Abu Dhabi’s aviation sector. The airport’s state-of-the-art infrastructure delivers exceptional connectivity, innovation and sustainability for an elevated guest experience while propelling regional tourism, trade and commerce to new heights.” The renaming is part of the airport’s aim to celebrate the emirate of Abu Dhabi. To support this goal, the airport also unveiled a new brand identity inspired by its landscape and history, as well as by the design of the airport itself. A traditional dhow boat, a date palm tree, the desert sun, the Qasr Al Hosn fort and Terminal A served as creative sources for the new logo. The launch of Zayed International Airport’s new brand was accompanied by video highlights of more than 1,750 drones coming together in an air display to form the airport’s new logo. To find out more about the rebranding, read the full story at www.passengerterminaltoday.com or scan the QR code. Kohn Pedersen Fox (KPF) 40 Passenger Terminal World APRIL 2024 www.PassengerTerminalToday.com