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Retargeting

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Retargeting

Retargeting submission checklist

Retargeting is offered across platforms such as Google, Meta and LinkedIn.

All retargeting campaigns should have at least one set of creatives in 3 sizes (square, landscape and vertical), although general best practice is to run 3-5 sets to improve engagement and avoid ad fatigue. The graphics should be accompanied by suitable copy (again, multiple sets will improve engagement).

Creative dimensions (up to 5 variations):

  • Square: 1080w x 1080h
  • Vertical (portrait): 1080w x 1920h
  • Landscape: 1200w x 628h

Ad copy (up to 5 variations):

  • Headline: Max. 25 characters each
  • Primary text: Max. 90 characters each

Desired CTA
Please ensure the creative includes the desired call to action, for example: "Read more", "Watch now", "Learn more", "Sign up", "Register", ,"Download", etc

Destination URL:
Please provide the URL or UTM link of the preferred landing page for when users click on the ad

Job titles/Companies/Countries:
Depending on the campaign, we can also target specific job titles, companies and countries - please include these in an excel doc if sold as part of the campaign

Previous example:
Please see below one set of creatives from a previous retargeting campaign

Contact

UKi Media & Events
Parsonage House
Parsonage Square
Dorking
RH4 1UP

Telephone: +44 (0) 1306 743744
Email: copy@ukimediaevents.com

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